Pura’s odor-reducing technology actively removes bad odors with a method that is clean and safe for your family. This technology reduces unwanted odors and replaces it with premium fragrance in a proprietary way. For best results, we recommend allowing 30 minutes for Open Air Tech™ to activate.

Top: sparkling aldehydes, bergamot, ozone
Middle: dewy green, orchard fruit, waterlily
Bottom: soft musk, bleached woods, palm fronds

Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.